The Big Idea!

Me and my group have come up with an idea, and where did we get our main inspiration from? A Britney Spears 2 in 1 perfume, how crazy!

After doing primary research around Nottingham, we found that there is a gap in the market for a new innovative and niche brand. There was a trend with the previous year of different versions of unisex fragrances so we wanted to stray away from that and come up with creating a his and hers fragrance which plays as a 2 in 1 fragrance. We want to bring our niche brand and place ourselves in our own sector of the market. As well as that, we don't want to be stereotypical with other his and her fragrances.

Hopefully, when looking into the fragrance industry market more and carrying out more primary research with the public, we will be able to tackle this idea, ready to present to a panel. I believe that this idea has potential but we have to make sure we don't sway towards the cheesiness of a couple's 2 in 1 fragrance.